When Xiaomi Defeated Apple in Smartphone Market
They say cheap products have a lot of buyers in the market and they are absolutely right about it. You can always say that when you see that Xiaomi is now the second-largest smartphone manufacturer in the world, just above Apple — the tech giant from the USA and just below Samsung — the tech giant from Korea. Xiaomi defeated Apple in terms of the overall market share for smartphone users and now it is moving rapidly to become the top smartphone manufacturer in the world.
Well, it is also important to note that Xiaomi saw a whopping 83 percent yearly growth to defeat Apple and it also received the advantages of the ban on Huawei in the US market.
So yes, cheap products do have a lot of buyers now and if cheap products provide reasonable quality and people would make the brand one of the most powerful things in the market.
What is the major reason why Apple fail to upkeep with its growth and Xiaomi overpowered one of the richest brands in the world? Well, cheap products are one of the reasons and secondly, it’s the software and OS.
You already know that Apple uses iOS and this is unique in the world. The quality of this OS is something that the other OS can hardly match, but this brings a lot of complications as well.
Against this, Android is the largest OS used in smartphones across the world and almost all of the smartphone brands have created a customized OS full of bloatware and spammy ads using the Android OS. Xiaomi has MIUI which is extremely brimming with unwanted ads and bloatware and this is one of the major reasons why many people hate this brand and Xiaomi smartphones.
However, the numbers tell a different story and when you sell even your worst products at cheap costs, you would definitely have the eyes of the buyers. This is just like putting a label with SALE on all your products to attract the attention of the buyers even when the prices would always remain the same. Are you using a Xiaomi smartphone as well?